Local Search Marketing

    

Research has shown that being in both the organic and sponsored listing sections is vital to search marketing. Additionally, sponsored placement is found to have substantially higher conversion rate versus organic traffic. The SW Local Ads team has several years of experience in search engine marketing so your business is well managed for maximum ROI. Your business can easily compete in online advertising despite large competition, its all based upon local targeting.

 

     SW Local Boost!

Yes, It’s That Important

The majority of consumers use search engines as a primary tool to looking up local business information. It is crucial that your business is found when SW Local  to the users search. The search engine results are constantly changing; your business needs assurance that it will be displayed. Additionally, research has shown that having a listing displayed multiple times on a single page has an amplified benefit. SW Local Boost! provides solutions that lists your business more times and with higher organic ranking at the same time as sponsored placement.

Smarter Search Marketing

SW Local Boost! is a system that automatically manages campaigns for Local Search Optimization and Local Search Marketing. Starting a foundation with the SW Local Business Profile, we are able to launch the optimization and marketing campaigns. The combination of the two techniques provides a guaranteed and rapid result as well as a long-term benefit with reduced costs. The balance between sponsored optimization and marketing is automatically driven by our system, but can be tailored as needed.

 

How Its Done

We implement a set of proven techniques for local search engine placement (LSEP) and Search Engine Optimization (SEO). Techniques include: directory placement, inbound links, blog article mentions, and RSS syndication business profile pages. Standing alone, each technique has ranking benefit. Working together, employing multiple techniques will magnify the results and increase the ranking duration.

SW Local Business Profile:
Through our data partnerships with the core business directories and search engines, SW Local inserts and verifies your business profile. Note: If your company has a website (which it doesn’t have to), it is crucial to apply best practices for local search optimization. The SW Local Manager will notify you of basic problems with your website. If necessary, our engineers will perform an evaluation of your landing page and report necessary changes to enhance local search presence.

Web Placement:
Through our Trusted Data Feed distribution network, SW Local Boost! publishes your business to SW Local  websites. Each partner is carefully screened to ensure that it is both valuable to consumers and search engines so that your business listing is well published and receives linked value. Website include: Directories, blogs, classifieds and social networks.

Distribution Partners:
Yelp.com, LocalD, LADirectory, Clush Business Directory and several others. Additionally through our RSS content syndication we have established several individuals in blogging community, specific social networks and CraigsList.

Note that this is in addition to the core content partners: Google, Yahoo, SuperPages, MSN and Localeze.


 
What is included?

Having your business listed in the search engines is just the beginning. To attract and retain customers, your business requires thorough online exposure. SW Local Ads has build developed technologies and formed unique partnerships to boost your search engine exposure and ranking.

Geo-targeting:
Target users within a specific region such as DMA or within a radius of 10 to 25 miles from your zip code.



Local Terms:
Our business information database allows us to discover keywords discovery that are SW Local  to your product or service category. Your terms Combine with the geo-specific city, zip codes and landmark information. Ultimately we generate up to thousands of unique tail terms that are both high in conversion and low in cost.

Automated Keyword Bidding:
In order to attain high ranking among the national competition, some keyword terms need to have an increased bid value. SW Local Ads constantly reviews your sponsored ranking placement an increases bids as necessary. The automated algorithm goes further by applying rules and thresholds to ensure the right amount is bid.



Maps Integration:
Your business logo and ad will appear on Google Maps.



 
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